Facebook has been a method for lead generation since its inception. Originally, companies could use outbound links in their posts and information in their bios to attract strangers to their websites. However, when Facebook Ads was launched in 2007, and its algorithm began to favor accounts that used paid advertising, there was a major shift in how businesses used the platform to capture leads. Facebook also has a feature that lets you put a simple call-to-action button at the top of your Facebook Page, helping you send Facebook followers directly to your website. Such lists may be used to conduct direct mail marketing, email marketing or telemarketing campaigns, all of which are forms of direct marketing. Most customers begin researching their purchase long before they ever talk with a company representative. David Edelman and Marc Singer described the customer-led sales experience as a “journey” and emphasize the importance of being part of that journey. “Today, winning brands owe th...